Transportation Planning

Wood Rodgers provides comprehensive transportation planning services for private and public projects, including traffic studies, travel demand modeling, vehicle miles traveled (VMT) analysis, CEQA and NEPA traffic sections, traffic simulation modeling, regional and area plans, multimodal level of service, complete street concepts, safety studies, grant support, and public outreach.

Our transportation planners and engineers possess wide-ranging experience and expertise in identifying safe, constructible, and cost-efficient transportation improvements. Our nimble team of planners prioritize responsiveness and finding the right solutions to move a project forward while improving a community’s quality of life.

3D Model rendering of a complete street with sidewalks, landscaping, crosswalks, cyclists, and houses.

Our Transportation Planning Services Include

Traffic Studies

Traffic impact studies for CEQA and NEPA environmental documents, as well as, local transportation analyses to meet local agency level of service and/or VMT policies

Regional Plans and Studies

General Plan Circulation Elements, Regional Transportation Plans and updates, Active Transportation Plans, prioritization models, and subarea specific studies

Safety Studies

Complete Streets studies, Vision Zero Action Plans, Local Road Safety Plans, Safe Routes to School, and Road Safety Assessments.

Agency Support and Public Outreach

City/County Traffic Engineer services, grant applications and support, benefit/cost analyses, and turnkey public outreach services.

Traffic Simulation Modeling

Visual simulations and 3D renderings of transportation improvements. Detailed operations analysis using Vissim, Synchro/SimTraffic, Sidra, Vistro, HCS, and other software.


US50 East Shore Corridor Management Plan (CMP)

Lake Tahoe East Shore, Nevada

The US 50 CMP identifies a mobility vision, objectives, and improvement strategies for the corridor, extending 13 miles along the US 50 East Shore, from Spooner Summit to the California state line. The CMP focuses on improving safety and multimodal mobility, recognizes regional economic development objectives as well as the unique seasonal and massive visitor driven fluctuations in use, and incorporates local environmental requirements. The study examines potential multimodal safety solutions, local and regional transit services, and the innovative transportation and mobility strategies to balance safety, recreation, commuter, residential, and commercial needs.

Key topics include safety; access management for visitors, residents, and businesses; public and active transportation; environmental sustainability and parking. In addition, the CMP is building on other relevant federal and state initiatives through a robust multi-agency Project Management Team collaboration. Key to the study has been a major public outreach process encompassing six rounds of public engagement resulting in over 4,000 comments, 700 individual conversations, and over 50 meetings and one-on-ones.

City of Las Vegas Vision Zero Action Plan

Las Vegas, Nevada

Vision Zero is a strategy to eliminate all traffic fatalities and severe injuries, while increasing safe, healthy, and equitable mobility for all. First implemented in Sweden in the 1990s, Vision Zero is quickly gaining momentum in American cities. Building off of previous plans, as well as developing recommendations based off of the City of Las Vegas’ needs, The City of Las Vegas Vision Zero Action Plan identified strategies to eliminate all traffic fatalities and severe injuries in the city by the year 2050. The Vision Zero Action Plan is a collaborative effort, combining City of Las Vegas staff, elected officials, safety stakeholders, and public outreach to create safe, healthy, and equitable mobility for all Las Vegas travelers.

Wood Rodgers was responsible for all project elements and marks the first Vision Zero Action Plan for one of America’s most iconic cities.

Tuolumne County SB 743 Vehicle Miles Traveled Study

Tuolumne County, California

Wood Rodgers was tasked to complete a comprehensive Vehicle Miles Traveled (VMT) Study to assist Tuolumne County and the City of Sonora with revising their environmental analysis guidelines and metrics to be in conformance with California Senate Bill 743. A steering committee was established to help guide the process. The TransCAD-based Tuolumne County Regional Travel Demand Model (RTDM) was updated and calibrated to have more capabilities when analyzing VMT and multi-modal improvements. Wood Rodgers presented potential thresholds to public agency engineers and board/council members to determine the best VMT thresholds and methodologies for the rural Tuolumne County region.

New VMT tools were developed, including screening criteria, screening maps, web-app based sketch tools, mitigation measure estimation spreadsheets, and associated tool user guides. Tuolumne County and City of Sonora VMT analysis processes, guidelines, and thresholds were incorporated into standalone guideline documents that guide county/city engineers through the VMT process. The guidelines have since been adopted by the city and county and successfully implemented for various land use and transportation projects. VMT training was provided to Tuolumne County, City of Sonora, and other public agency staff to assist with implementing the new VMT guidelines, thresholds, and tools.